IMPORTANCE OF DM
FOR BUSINESS ETC,
The world is shifting from analogue to digital. People are consuming electronic content every day. It is essential that businesses adapt quickly to the new circumstances. The strength of your online presence now directly linked to the success of your business. Digital media will soon replace more traditional forms altogether.
So Why Is there so much noise about DIGITAL Marketing? one thing you absolutely must have if you want to succeed as a business is customers…but just having your place crowded won’t do any good to your business, so rather than being concerned with building up enormous numbers of followers, organizations should be focusing on building huge numbers of prospects, remember if your followers are not also customers, you aren’t going to sell anything. Better to have a hundred keen prospects than a hundred thousand freeloaders who never intend to participate or buy anything.
It is crucial to understand the importance of implementing digital marketing in your business strategy. The use of new media in the 21st century is not just a wise investment decision – it’s essential; it’s one of the most efficient marketing channels with many benefits that can help grow and expand your business.
- Websites and SEO content
- Internet banner ads
- Online video content
- Pay-per-click (PPC) advertising
- Email marketing
- Social media marketing (Facebook, Twitter, LinkedIn, etc.)
- Mobile marketing (SMS, MMS, etc.)
ADVANTAGES OF DIGITAL MARKETING:
Cost Effective: digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
Increased Conversions: conversions are the lifeblood of any marketing campaign, with effective digital marketing your business is sure to get Page Optimization, Microsite Optimization, Quantitative Usability testing and Website Conversion Optimization strategy and technical implementation.Encourage Social Media Engagement: engaged followers is equal to audience know about you, like you and trust you as a business or brand.
Get Ahead of Your Competitors: Content is king. Businesses that make content development, including info graphics, videos, blogs, etc part of their marketing strategy can really stand out from the crowd and gain a clear advantage over their competition.Earn People’s Trust: Brands can use digital marketing by communicating brand value and building brand trust by engaging with existing and potential customers. These opportunities can often turn into great testimonials when customers are handled with care.
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